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Every week: the decision, the number, the mistake and the win. Here are the ones already sent.
- 01The decisionWhat I chose this week and why.
- 02The numberWhat it cost, what it sold or what failed.
- 03The mistakeWhat I wouldn’t do again.
- 04The winWhat worked and I’d do again.
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Latest · Nº 1 · Sep 28, 2026
Four sandwiches, two made the cut
The first taste tests for Braid & Berry in my kitchen, 7 candidates out of 112 for the second company, and a decision coming this week.
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