Oct 6 · Remi · My second company is Remi: a monthly membership in Mexico for people with diabetes, high blood pressure or weight issues. Out of 112 ideas, one is left. ›

CARLOS GOTLIB

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Building from scratch

Remi

A monthly membership in Mexico for people with diabetes, high blood pressure or weight issues.

Diabetes, high blood pressure and weight, in one membership.

What it isMonthly membership
Who it's forDiabetes, high blood pressure or weight issues
WhereMexico
How it startsFree at-home diagnosis

THE SEARCH

112ideas evaluated
7finalists
1Remi

VIDEO

THE PLAN

  1. 01

    Choose the company

    From 112 ideas to 7, then 4, then 2. The final two were a debt collection company and Remi. Remi won.

  2. 02

    ArchitectureNow

    How the process and the company will work, end to end.

  3. 03

    Tech and legal

    Both at once: the technology and all the legal work that needs to happen.

  4. 04

    The real structure

    Taking it from paper to reality.

  5. 05

    First members

    First customer and first peso.

LOG

  • highMy second company is Remi: a monthly membership in Mexico for people with diabetes, high blood pressure or weight issues. Out of 112 ideas, one is left.
  • mediumSecond company: down from 4 candidates to 2. I modeled each one to see what it would take to reach $1M in EBITDA, and cut the ones that looked unrealistic.
  • mediumSecond company: down to 4 candidates. I'm modeling projections for each one to see which I can actually pull off.
  • highSecond company: 7 candidates left out of 112.
  • highI defined the criteria to choose the second company. Still evaluating. See the criteria ›
See the full Remi log ›

RESOURCES

TemplateHow I choose a company: 8 rounds of questionsThe questions from all 8 rounds, in order, plus the template to score your ideas.

FROM THE BLOG

Sep 28, 2026

From 112 ideas to 7: the eight rounds and the question behind each one

I spent four or five months on a list of 112 ideas before starting anything. Eight rounds of filters, and each one asked something different. Here's the full funnel.

Learn how to build a company by watching me build mine.

Every week: the decision, the number, the mistake and the win.